So, as per usual, I have a million half-written blog posts. But today, like a month ago, what is actually getting me to blog is transit-related-art.
Last week, I noticed an interesting ad in the Montgomery BART station, or what I thought was an ad – this illustration had wolves running through a snow-filled BART train. Upon looking closely, I noticed that the person in the foreground was reading Jack London’s Call of the Wild. And indeed, the poster was not really an ad, but an artistic interpretation of reading on a train, and imagination taking hold.
Not only does this capture one of the joys of a daily transit ride, but the books are all from Bay Area authors. So, when I got to my desk today, I did a little poking, and learned a little bit more about the posters.
Smith took the broad mission of the poster art program – providing riders with the opportunity to enjoy original artwork while traveling through the BART system – and pitched an idea inspired by literary icons with Bay Area connections. The series “Literary Journeys” depicts BART riders immersed in books by Dashiell Hammett, Jack London and Amy Tan, with scenes from the books coming to life in their imaginations. “I love the idea that there could be something interesting and different to look at while you are waiting for a train,” Smith says.
Smith’s art posters – like the previous two series – contain no explicit messaging, which is an important concept of the series. “If it’s a little mysterious, that’s OK,” he says.
Gina DeLorenzo, a member of BART’s communications team who manages the poster program, said train stations provide “a unique gallery setting” for Smith’s art. The posters, 60 in all, are placed in unused advertising spaces throughout the BART system. “We want the artist to really think about the rider experience, and then bring to it their own interests and interpretation,” she said.
I recommend keeping your eyes peeled for the posters as you go about your daily commute. I haven’t seen the last in person yet, so I will be searching for it over the next few weeks. I think this is a great project – a simple way to bring some joy to the daily commute.